Your employees are your best marketing channel. Stop ignoring them.
Your people already talk to customers, candidates, and peers on LinkedIn. Brand Awareness Done-By-You turns that into paid employee-generated content (EGC): they post in their own words every week, and you reward them for the reach they create. Reachmaxxing, in plain terms: getting the most reach out of the people you already have. You set the campaigns; approvals and disclosure are built in.
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We'll review your company page and your team's LinkedIn reach and give you a few recommendations.
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We'll email to schedule your 15-minute consultation. We'll look at your company page and your team's LinkedIn reach before the call.
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You set the campaign.
Your team carries it.
Here's what a month of always-on posting looks like, from the brief to the payout.
A campaign brief every month, not just for big moments
Run an always-on theme every month, and add campaigns when you need them: a milestone, an industry take, a launch, or an event. You write a short brief with the message, ideas, and link, and it goes out to the people you pick.
Your people post in their own words, every week
Same theme, different voices. Each person writes their own post from their own seat: the engineer, the customer lead, the designer. It reads like them, because it is them.
Approvals and disclosure, built in
Every post can go through review before it's published. Paid posts carry the disclosure (#ad and the paid partnership label), so brand and legal can sign off with confidence.
A leaderboard, and rewards for the reach they create
See who's driving reach, month after month. Rewards come from the budget you set and go to your team for the reach they create. Rewards are optional: you can start without them.
Start without rewards.
Get your team on the platform first, at $59 a person a month (10 people minimum). Add a rewards budget when you're ready, and reward people for the reach they drive. $5K to $10K a month is ideal. Every package starts with 90 days, with the option to continue 9 more months at the same rate.
Built for marketing leaders who want more reach, all year.
It's for you if any of these sound familiar.
- You already spend on creators, influencers, sponsored posts, or paid social.
- A product launch, rebrand, or big event is coming in the next 90 days.
- Your company page is flat, but a few employees get real traction on their own.
- You started as CMO or head of social in the last 6 months.
See what it costs, and what reach it could buy. Your numbers.
Pick how many people will post and how much you want to put into rewards for the reach they create. Cost uses only what you enter. The reach figure is an estimate from Stan’s 30-day campaign on Stanley for Business, not a guarantee. We never invent conversion or deal rates.
1Your team
$59 per person a month, 10 people minimum. Includes campaigns, approvals and disclosure, and the leaderboard.
2Rewards optional
$5K to $10K a month is ideal. You can start at $0 and add a rewards budget any time. Rewards go to your team directly for the reach they drive. Our fee is 30% of the first $10K of rewards a month, and 20% above that.
3Compare optional
A month. Leave it at $0 to skip. This compares cost only, not results.
a month, all in, for 25 people posting
About 192 posts (your rewards ÷ $26 a post) × 5,600 impressions a post · ~43,000 impressions per person posting
Estimate based on Stan’s 30-day campaign on Stanley for Business: 109 posts, 613,479 impressions, and $2,800 in rewards, or about $26 in rewards and about 5,600 impressions a post. Not a guarantee.
Add what you spend today on creators, influencers, or paid social to see the two side by side.
Your inputs drive the cost. The reach figure is an estimate from Stan’s 30-day campaign on Stanley for Business, not a guarantee. No conversion or deal rates.
Rewards are optional. The platform is $59 a person.
Get your team on the platform first. Add a rewards budget when you're ready, and reward people for the reach they drive: every month, or for a launch or an event.
- Platform · $59 per person a month10 people minimum. Campaigns, approvals and disclosure, and the leaderboard.
- Rewards · optionalFor the reach your team creates, paid to them directly. $5K to $10K a month is ideal. Fee: 30% of the first $10K a month, 20% above.
- 90 days to startThen the option to continue 9 more months at the same rate.
Company brand and employee brand can grow together.
Your employees are already your best marketing channel. With paid EGC, their posts run next to everything else you do: paid social, creators, events, and content. You set the campaigns: an always-on theme every month, plus a launch, an event, or a milestone when you have one. Approvals and disclosure are built in, and you reward your team for the reach they create.
Done-By-You
Brand Awareness- Paid employee-generated content (EGC)
- Rewards for the reach your team creates
- Always-on campaigns, plus launches and events
- Approvals and disclosure built in
- Leaderboard to see who's driving reach
Stop ignoring your most profitable marketing channel.
Request 15 minutes. We'll look at the reach your people already have and give you a few recommendations.
Request my 15-minute consultation